A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company's product or service. For instance, a public relations agency may link to a search engine positioning firm's article on "PR and SEO marketing." The SEO may then include a link on their site listing the public relations company. Good link exchange vendors can increase a company's PageRank and increase the number of targeted visitors. Poor link exchanges (think $99 "link farms" where a company promises to link your site to thousands of others) can actually harm site positioning.

When two websites swap links to point at each other.

Two web sites covering similar themes can both generate extra visitors by a link exchange - each site adds a link to the other on their pages. A more advanced option is to join or create a web-ring. BackBack to main documentinternet lynx